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mardi, juillet 27, 2021

“Succès et déboires des séries télévisées turques à l’international.Une influence remise sous question ” Julien Paris

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Hérodote. 2013, 148(1), p. 156-170.; La Découverte, 2013. Language: French, Base de données: Cairn.info

Vieux d’à peine une dizaine d’années, le succès des séries turques à l’international connaît aujourd’hui un tournant : aux performances en termes commercial et d’audience succède une multiplication des réactions venues des pays voisins. En prenant d’abord pour exemple le cas de la diffusion de feuilletons turcs en Grèce et ses effets supposés bénéfiques au « soft power » turc (1), cet article tente d’analyser les atouts et les mécanismes permettant aux fictions audiovisuelles de s’insérer dans un marché régional spécifique en termes de contenus culturels (2), pour enfin constater que les valeurs véhiculées dans ces séries – et qui constituent leurs atouts – sont à la base même des critiques que subit la Turquie sur la scène diplomatique régionale, ce sur plusieurs fronts et dans différents registres (3).

The international success of Turkish TV series which are barely a decade old is currently experiencing a turning point: the commercial and audience success have been followed by varied reactions from neighboring countries. By first using the case of Turkish soap operas broadcast in Greece and their supposed beneficial effects on Turkish “soft power” (1), this paper aims to analyze the strengths and the mechanisms used by the audiovisual fictions to penetrate a regional market with specific cultural contents (2), and finally highlight the fact that the values portrayed in the series—which are also their strengths—are the root cause of the criticisms against Turkey on the regional diplomatic scene on many fronts and at different levels (3).HER_148_0156_Julien Paris_Succès et déboires des séries télévisées turques à l’international. Une influence remise en questionDownload

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