3.3 C
Paris
samedi, décembre 3, 2022

Raki , Istanbul And Exile

Must read

Building restoration program shores up Istanbul’s cultural heritage – Al-Monitor/Andrew Wilks

"Istanbul is working to protect its neglected structures while providing arts and culture spaces for the public" reports Andrew Wilks in Al-Monitor. Behind a yellow...

Analysis: Europe wary of Turkish hub to hide gas ‘made in Moscow’ – Reuters

"President Vladimir Putin's plan to make Turkey a hub for Russian gas in theory could allow Moscow to mask its exports with fuel from...

Les visées de la Turquie en Syrie inquiètent Washington, Bruxelles et… Moscou – Les Echos/Yves Bourdillon

"La Turquie multiplie les menaces envers les Kurdes en Syrie, préoccupant Moscou et Washington pourtant à couteaux tirés par ailleurs. Le président turc, Recep...

Turkish government banks on Gulf financial support to save economy – Al-Monitor/Mustafa Sonmez

"As crucial elections near, Ankara pins hope on financial support from “friendly” countries to ease its foreign currency shortfall and rein in inflation" reports...

A recent video commercial for the traditional drink Raki (Yeni is the brand) stirred the emotions of the Turkish diaspora. Neither the theme of nostalgia for Istanbul nor the lyricism of the rituals surrounding the drink’s consumption, however, are new in the brand’s advertisement. The mnemonic adventure triggered by the drink depicts a voyage from a European country (possibly Germany) hosting expats, immigrants and the exiled, to the homeland. Due to the prohibition of alcohol advertisements in Turkey, the video can only be viewed outside the country. The commercial targets those no longer living in Turkey, tapping into a shared sphere of cultural associations and collective experiences.  While inspiring nostalgia in the diaspora population, for those living in Turkey the ad is a reminder that they too are experiencing a form of exile in their own country, which now prohibits the jouissance to which Yeni Raki had been a gateway. 

Link to the video ad of Yeni Raki

More articles

Latest article

Building restoration program shores up Istanbul’s cultural heritage – Al-Monitor/Andrew Wilks

"Istanbul is working to protect its neglected structures while providing arts and culture spaces for the public" reports Andrew Wilks in Al-Monitor. Behind a yellow...

Analysis: Europe wary of Turkish hub to hide gas ‘made in Moscow’ – Reuters

"President Vladimir Putin's plan to make Turkey a hub for Russian gas in theory could allow Moscow to mask its exports with fuel from...

Les visées de la Turquie en Syrie inquiètent Washington, Bruxelles et… Moscou – Les Echos/Yves Bourdillon

"La Turquie multiplie les menaces envers les Kurdes en Syrie, préoccupant Moscou et Washington pourtant à couteaux tirés par ailleurs. Le président turc, Recep...

Turkish government banks on Gulf financial support to save economy – Al-Monitor/Mustafa Sonmez

"As crucial elections near, Ankara pins hope on financial support from “friendly” countries to ease its foreign currency shortfall and rein in inflation" reports...

Orhan Pamuk : « Je suis graphomane et photomaniaque ! » – L’Orient-Le Jour

"De passage à Paris dans le cadre d’une tournée de promotion de son nouveau livre, Souvenirs des montagnes au loin, Carnets dessinés, une invention...